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Thursday, June 8, 2023

Measuring Success: Key Metrics To Track As An SEO Copywriter


As an SEO copywriter, measuring the success of your efforts is essential for evaluating the impact of your content and refining your strategies. By tracking key metrics, you can gain valuable insights into the performance of your content, user engagement, and search engine visibility. In this blog post, we will explore the key metrics that SEO copywriters should track to assess the effectiveness of their work. By understanding and monitoring these metrics, you can make data-driven decisions and optimize your content for better results.

1. Organic Traffic


Organic traffic is a crucial metric to track as an SEO copywriter. It represents the number of visitors who discover your website through search engine results. By monitoring organic traffic, you can gauge the effectiveness of your content in attracting targeted visitors and improving your search engine rankings. Analyze trends over time and identify spikes or dips in traffic to understand how changes in your content or SEO strategies impact your website's visibility and audience reach.

2. Bounce Rate


Bounce rate refers to the percentage of visitors who leave your website after viewing only one page. Tracking bounce rate helps you assess the relevance and engagement level of your content. A high bounce rate could indicate that your content doesn't meet user expectations or fails to provide the desired value. By analyzing bounce rate, you can identify areas for improvement, such as enhancing the quality of your content, optimizing user experience, or fine-tuning your targeting strategies.

3. Conversion Rate


Conversion rate is a critical metric that measures the percentage of visitors who complete a desired action, such as making a purchase, subscribing to a newsletter, or filling out a form. Tracking conversion rate allows you to assess the effectiveness of your content in driving desired user actions. It helps you identify high-performing content that generates conversions and identify areas for optimization.

4. Keyword Rankings


Monitoring keyword rankings is crucial for understanding the impact of your SEO efforts. Keep track of the positions your target keywords achieve in search engine results pages (SERPs). By tracking keyword rankings, you can evaluate the effectiveness of your optimization strategies and identify opportunities for improvement. Analyze fluctuations in keyword rankings to determine the impact of algorithm changes, competitor actions, or modifications to your content or SEO practices.

5. Backlinks and Referral Traffic


Backlinks are an essential element of SEO success, as they indicate the credibility and authority of your content. Track the number of backlinks your content generates and the amount of referral traffic received from these sources. Quality backlinks from reputable websites can significantly boost your search engine rankings and increase your website's visibility. By monitoring backlinks and referral traffic, you can identify high-performing content that attracts valuable backlinks.

In summary


Measuring success as an SEO copywriter requires tracking key metrics that provide insights into the performance and impact of your content. By monitoring organic traffic, bounce rate, conversion rate, keyword rankings, and backlinks/referral traffic, you can refine your strategies, optimize your content, and achieve greater online success.

Wednesday, July 1, 2015

Increase Website Traffic With Competent SEO Service



Increase website traffic by dedicated efforts from a team of professionals working with the unique requirements of your site. Check out the essential aspects of choosing a good SEO service.




Getting a site to fare well on the internet is no easy task. You can easily estimate just how tough the competition is by typing any keyword in Google. The result is displayed usually in millions, delivered only in a fraction of seconds. Can you imagine the heavy intensity of competition already out there? Search engine optimization is a highly complex field of action where a host of different parameters should be coordinated effectively to achieve the desired purpose. 

Hard work commitment 

You simply cannot increase web traffic overnight, unless of course your site has something that would break the internet! Usually, it is a matter of dedicated hard work over an extended period to get noticed by Google scanners as a positive priority. Above everything, focus on quality in everything from site programming to developing content. 

The search engine perspective

One needs to understand this qualified orientation from the point of view of Google. The search engine is committed hard on providing the best possible responses to any keyword query, and fast! It has its own competitions to look for because Bing and Yahoo are among several other search engine services vying for the market. So, there is no quality compromise from the Google perspective. The insistence on originality is not only mandatory, but the very nature of SEO. 

Care for content

You can understand this easily! No two sites can have the same content because Google has to rank them. The copied content would be removed and punished for being a killjoy, you can say that. Now, do note that professional article writers have to churn out n number of articles or blog posts on any single topic. For example, a professional writer may have to write twenty articles on the keyword ‘increase web traffic,’ but each piece should be unique and original. Advanced plagiarism detector software systems like Copyscape would point out the copy in a matter of seconds! 

A site needs a constant backup of good content, uploaded on the internet at an organic pace. Uploading all twenty pieces at one go and sitting idle for the rest of the month is not organic; it is manipulative. The right approach should be to upload about two to three articles every fortnight or monthly. Work on them to optimize their potential over time. Persistence is crucial in the virtual world. Always make sure that you are working with a SEO service that can provide fantastic articles, blog posts, and press releases for directory submissions. Do not proceed until you have personally verified the quality over fresh samples on keywords you have provided. 

Social media management

Proper social media management is also crucial to increaseweb traffic. Social media can be optimized in different ways. Most people do not use as many apps on Facebook although there are multiple options. Facebook can be used excellently to grow your business connections and study the requirements of your target audience. In fact, do you know that exclusive e-commerce apps are already available on FB? Everything should be coordinated well to obtain the desired result.
 

Thursday, January 22, 2015

How To Increase Site Traffic



A lot of debates and advanced methods have been discussed over the search engines about how to increase site traffic, which become sometimes not possible for the average marketers to carry out, this article provides you the basic but most effective ways to do it.




When you have first contacted an inbound marketing company to get your website and expected to get a great deal of visitors in the very first month of its launch, but had a bitter experience that it didn’t happen. Below mentioned are a few useful tips to increase site traffic without putting too much effort. 

You should understand the fact that if you want to rock your website over the World Wide Web, you are required to make it search-engine friendly. Google, Yahoo, Bing, etc. all like high quality, original, and informative content. That is the same reason, why Wikipedia ranks top over search engines. 

Further, if you think merely possessing some flash animations, HD images & an order form can do the required work, then it’s the time to think again. You completely have to provide Google and of course your users more than this. 

Also, your content  should be highly informative. It should be written around the keywords of your concerned industry. 

Suppose you have a shoe store. Those days are long gone when you create a 5 page site, submit it to Google and start receiving loads of traffic from the very first day of the creation. To attain web visitors from Google these days, you are required to curate a number of web pages with information about the shoe business and industry. “How to” content is important. Provide the content that gives value to your customers and deliver necessary information which they look for over the internet.
To enhance the experiences of their users, search engines provide the content which is most relevant to the query of their users, so try to make your content highly informative.

Besides content, other things that help to make a site rank higher over the search engines is the quality backlinks meaning to say links pointing to your site from relevant high authority sites. Google gives high priority to the backlinks coming from .gov and .org websites.  

Furthermore, social media is playing a deciding role in making your site higher over SERPs nowadays. So, make certain you are active over social media and have optimized social media profiles. Ensure you are doing at least 1 post daily over them and communicating with your fans. Google considers #tagging over social media as social signals and provides benefit of it. By being active on social media, you can carry out brand engagement and increase your sales.

There are also a lot of other ways to do site traffic increase which have not been discussed here, if you want to find out them, visit www.marketgoal.com
 

Wednesday, June 5, 2013

Increase Website Traffic To Get Huge Revenue

 A comprehensive Google web page visitor evaluation provides fill of information about your site's health at a given time period. Through the help of these studies, you can observe a variety of particular information about the web page.
Guest visit on a website come from various ways. It can be a friend, a different business, categorized results or other sources. In reverse, look for guests just comes from the look for engine optimization look for box pages where customer places a keyword and key term and key term and major websites are shown in a top ten list. By examining both the prospective customer's ways, internet marketing professionals quickly identify the potential brings and analyze them to increase Google web page visitors.

An excellent web page prospective customer's evaluation indicates specific activities that are useful to complete the smaller sized factors and increase website traffic. These are the factors that power individuals to re-locate from the web page. These stop points may be the insufficient navigational design, unmanaged and useless back-links and junk and useless reviews etc. A comprehensive Google web page visitor evaluation provides fill of information about your site's health at a given time period. Through the help of these studies, you can observe a variety of particular information about the web page.

The details contains the variety of people visited your, the time of evaluation, keywords they used to look for the things and the websites they researched. People are your frequent guests that modify your company in a producing system. This is why web-site guest evaluation is a key that provides you a probability to form an concept regarding delivers and methods to enhance the efficiency.

Customers visit your websites to achieve their organization specifications and it’s your biggest liability to execute your organization features in primary conformity with client's organization behavior. Your internet organization web page is a link that makes connections groundwork in between the clients and the organization. Each and every client that goes to your web page is categorized either as a suggestions guests or look for guests. The guest trips create groundwork to increase Search engines Website Traffic. 

It is very vital to set you goals and goals during making website visitors history. Your targeted clients go to your website to accomplish particular goals. You should therefore evaluate their requirements on different factors and make accessibility to the visitors provides. With regards to the alternatives to these issues, modify your web place.

With regards to the solutions to those issues, change your site to offer these guests, so that their objectives are arranged in a excellent way. In case you have to pay excellent sum of money for your website prospective customer's evaluation, create sure that to check the value of your money. Analyse and evaluate your ad strategy performance on the reasons for extensive Google website visitors review in your website visitors’ evaluation to create sure that your strategy is going in the perfect way. 

By targeting high traffic yet low competition keywords, it becomes easy to Increase Website Traffic. Through various means you can easily achieve it.  To Generate Website Traffic, you have to rely more on SEO techniques to provide better users’ experience.

Tuesday, May 21, 2013

Increase Traffic to Website

Success of any website is directly linked to the traffic a website attracts. After all, the ultimate goal is to sell. Sell your product, your service, or just your views. Lack of traffic on a website De-motivates its promoters in addition to dampening their business prospects. This leads website owners and businesses to look for ways to increase traffic to website.

A very common method to increase traffic to website is to exchange links with other websites. It is a mutually beneficial method. Also, the number of sites linking to a website makes it popular on a search engine. Hence linking is important Increase Traffic to Website. Apart from this, there are various easy and self help methods than can create a drastic improvement in a website’s ranking, thereby helping to increase traffic to website.

The higher the position on the search engine(and/or higher the page rankings) ,the more it helps to increase traffic to website. A website should be fully optimized for search engines. It should possess a keyword rich title, should be using the title tag correctly, include a page that links it to other parts of the website, have a clear site map, and most importantly rich content .

As soon as the website is complete, one must submit it to search engines. Google, Yahoo and MSN are three big search engines that would drive the maximum chunk of traffic to a website. The next halt should be web directories. There are different web directories based on the region/content type. Submit the website link to them.  Social networking sites have become a rage today, and ignoring them to increase traffic to website would be a big mistake. Facebook , Orkut, MySpace etc. are rich sources of advertising and help increase traffic to website.

Submitting the website link on them is of paramount importance. Finally, having accomplished all of the above, one most have patience to see the desired results. A golden rule here is “content is king”. In order to Increase Traffic to Website and to retain the user, it is crucial that the user has the solution t his problems on the website. A regularly updated, well written content will do that for a website.